How Business Visibility Center (BVC) works

Every audit returns a Visibility Score (0–100) and a band (Excellent · Good · Fair · Needs Work). The score is calculated from probes across categories: technical, content, structured data, trust, authority, presence, AI-answer presence, and Core Web Vitals.

Probes that cannot be reached return Insufficient Data and are excluded from the weighted average. Confidence shows how much of the rubric was actually evaluated.

1. Intake — URL is normalized, deduped, and rate-limited.
2. Fetch + crawl — root page plus a bounded internal crawl.
3. Probes — parallel checks across all categories, with graceful degradation when third-party providers fail.
4. Score — weighted, calibrated against curated golden sites.
5. Snapshot lock — immutable replay payload written once; scored audits cannot be edited.
6. Report — on-demand PDF and JSON, plus optional QR record.

Every milestone is recorded in the audit event log. Failed runs surface their error message so you know exactly what to retry.

A QR record is minted in Phase 2 Ready state with every completed audit. An admin activation issues a single-use verification token (returned exactly once, never persisted in plaintext) and flips the record to Verification Active. The public /v/<slug> page resolves only active records.

Revocation is terminal — a new audit is required to mint a fresh record. Every lifecycle transition is logged.

Pro+ plans can attach a site to scheduled monitoring. Each run scores the URL and compares the result against thresholds (score drop, band change, probe failure). Threshold breaches produce alert events; email delivery uses the built-in transactional channel.

Locked features show a clear upgrade prompt in-product. You never lose access to historical data when downgrading — exports stay available.

• Dashboard
  Run audits and review history.
• Monitoring
  Schedule recurring scans.
• Compare
  Diff two audits side by side.
• Billing
  Upgrade or change plan.
• Status
  Live platform health.
• Organizations
  Manage multi-site portfolios.