How BVC measures Business Visibility
Everything behind the score: what gets checked, how it is measured, what happens when a signal cannot be measured, and how an audit is made provable.
Getting started walkthrough
How to run your first audit, read the report, and work the action plan in order.
Open the walkthrough →About BVC
What Business Visibility means, why it is more than SEO, and how the standard stays distribution-neutral.
Read about BVC →Platform status
Live pipeline health, probe availability, and monitoring cadence for the audit engine.
View status →Comparison reports
Put two audits side by side to see what changed or how you stand against another site.
Open compare →Every category BVC checks
Scoring rules we do not bend
Evidence only
Every probe records what was observed and where it came from. Nothing is estimated, inferred, or filled in.
Not measured is not zero
When a signal cannot be measured, the category reports NOT MEASURED with a reason instead of inventing a score.
Coverage is published
Each category shows how many applicable probes were measurable, so you can judge how complete the reading is.
Evidence-depth floor
Categories with too few measurable probes are labeled Limited Evidence rather than presented as confident.
Versioned calibration
Weights and thresholds come from the published calibration profile. Current standards version: bvc-standards-v1.3.
Shadow Mode
New categories run and record data without affecting the production Visibility Score until they are calibrated.